Vegan fast-food chain PLNT Burger is opening a new location inside Whole Foods Market in downtown Silver Spring, MD, with a fancy celebration, where it will deliver free burgers, on September 12, between 11:00 a.m. and 3:00 p.m.
With its fast-casual concept, the restaurant is “dedicated to crafting and redefining some of America’s favorite foods with a focus on juicy, indulgent burgers, soft serve, savory snacks and seasonal salads.”
The business will offer free burgers for the first 100 customers that show up on the opening day of the Whole Foods Market branch. “Come early, and come hungry”, the event brief says.
PLNT Burger strictly avoid using animal products in its items, “without compromising flavor or experience.” Its mission is “to give people the ability to ‘Eat the Change’ with delicious foods they love and crave,” according to its website.
PLNT Burger opening Thursday inside of the Silver Spring Whole Foods Market. Details from WTOP at https://t.co/fifQ93j7VV
— Silver Spring Eats (@SSEats) September 10, 2019
The team opening PLNT Burger is led by D.C.-based celebrity chef and television personality Spike Mendelsohn.
“Anyone seeking a juicy, decadent burger is our target customer,” Mendelsohn was quoted as saying by WTOP.
“Yes, it is made from plants, but from my perspective, that’s beside the point. We are committed to cooking a burger that isn’t just indistinguishable from animal meat, but is better. Better for you, better for the planet, and better for future generations,” he continued.
PLNT Burger aims to “to respect and celebrate the beauty of life on our planet in the most delicious and fun way possible.”
Spike opened his first restaurant Good Stuff Eatery on D.C.’s Capitol Hill in 2008. Former President Barack Obama is among the famous figures, who enjoyed the burger joint. He subsequently opened We, The Pizza, Béarnaise and Santa Rosa Taqueria. The chef has been working with various charities and organizations such as CARE, D.C. Central Kitchen as a chef ambassador and contributor. He also became the first chairman of D.C.’s Food Policy Council.