Local sports icons like T.J. Oshie, Bradley Beal and Elena Delle Donne will be promoting fruits and vegetables in Giant Food stores in Washington, D.C., as well as in Maryland and Virginia.
The fruits and vegetables (FNV) campaign has been developed by the Partnership for a Healthier America (PHA) and will be implemented in 164 stores across Washington, D.C., Maryland and Virginia. The celebrity-driven campaign is meant to change the way “children and young adults think about fruits and vegetables to inspire healthier eating as part of a broader effort to reduce obesity and the chronic conditions associated with it like diabetes and heart disease.”
Nancy E. Roman, PHA President and CEO, said that Beal has more influence than her on her own son when it comes to eating broccoli. “The power of sports and celebrity will outrank even grandma when it comes to shaping the food culture we need to ensure the next generation of children and young adults live healthier lives,” said Roman.
Giant Food, in cooperation with Monumental Sports & Entertainment (MSE), also included local athletes in the campaign in partnership with PHA.
“Giant is proud to launch FNV through our partnerships with PHA and MSE to help encourage children to lead healthy lifestyles built on balanced eating. We have a longstanding history of leading and supporting programs and initiatives that promote healthy choices, including Guiding Stars, so the FNV campaign is a natural continuation,” said Gordon Reid, President of Giant Food.
Over 85 celebrities and athletes, including actors Kristen Bell, Jessica Alba, and Regina Hall, a native of Washington, D.C., and Golden State Warriors Point Guard Stephen Curry have been recruited for the campaign by FNV.
Washington Wizards’s Guard Bradley Beal, Washington Mystics’ Elena Delle Donne and Washington Capitals’ T.J. Oshie will be featured in the Giant Foods campaign.
“We are proud to partner with Giant Foods and PHA on this important topic, and we are fortunate to have three terrific role models in Elena, Bradley, and T.J. to help spread this message in the DMV,” said Hunter Lochmann, MSE Chief Marketing Officer.
Since its launch in 2015, FNV has been widely covered in the media and, inspired by the campaign, seven out of 10 people have reportedly started eating more fruits and vegetables.
Visit www.ahealthieramerica.org to find out more about the campaign.